Wednesday, October 17, 2007

SEO & Why It Matters To You

SEO or Search Engine Optimization is a term that describes a process to increase your rankings in search engines on-line such as Google, etc. SEO is important to any agent with a web site. More & more people are using the Internet to search for real estate everyday. The problem is that if you can not be found on search engines then you are missing these people & potential leads. Some SEO tips would be to use keyword rich content on your web sire. Terms like buying or selling a home, find homes, search for homes, real estate, your region or state, etc. Use terms that pertain to your specialty & market. Also link to sites that have high rankings. If you are part of a larger company link to the corporate web site or add links to real estate resources. Also add tags to your pages, these are similar phrases to your keywords that search engines use to determine the content your site provides. Add an RSS feed that provides real time updates with news, real estate tips, etc. Hope you enjoy the tips!